Privacy policy

🔒 Rutba Fashion Abaya – Privacy Policy

Last Updated: November 1, 2025

Welcome to Rutba Fashion Abaya.
This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, make a purchase, or interact with our online services (the “Services”).

We respect your privacy and are committed to ensuring that your personal information is handled securely, transparently, and in accordance with data protection laws applicable in the UAE, EU, and other jurisdictions.

Our store is hosted on Shopify, which provides the technology platform that powers our website and secure transactions.

🧾 1. Information We Collect

When you interact with Rutba Fashion Abaya, we may collect the following categories of personal information:

Contact Details

Your name, email address, phone number, billing and shipping address, and any details needed to fulfill your orders.

Payment Information

Payment method, transaction details, and billing confirmations.
(All payments are processed securely through Shopify — we do not store your full credit/debit card details.)

Account & Login Details

If you create an account, we collect your username, password, preferences, and communication settings.

Order & Transaction History

Details about the products you view, add to cart, purchase, return, or exchange.

Device & Usage Data

Information such as IP address, browser type, device identifiers, and browsing behavior (via cookies and analytics tools) to help improve your shopping experience.

Communication Data

Any information you share with us through customer service inquiries, forms, or emails.

💻 2. How We Collect Personal Information

We may collect information through:

  • Direct interactions when you shop, create an account, or contact us.

  • Automatic tracking technologies such as cookies, analytics, and pixels.

  • Our service providers (Shopify, payment gateways, logistics partners).

  • Third-party marketing or advertising partners (e.g., Meta, Google).

🎯 3. How We Use Your Information

We use your information for the following purposes:

🛍️ To Provide and Improve Our Services

  • Process and fulfill your orders.

  • Customize your abaya shopping experience.

  • Offer product recommendations and save your preferences.

  • Handle exchanges, returns, or delivery issues efficiently.

📢 Marketing & Advertising

  • Send promotional emails and updates about new collections.

  • Display relevant ads across Google, Meta, and partner platforms.

  • Measure and improve our advertising performance.
    (You can unsubscribe from marketing emails anytime.)

🔐 Security & Fraud Prevention

  • Verify payments, prevent fraud, and protect your account.

  • Monitor suspicious activities and secure your personal data.

💬 Customer Support

  • Respond to your inquiries and provide after-sales support.

⚖️ Legal & Compliance

  • Fulfill our legal obligations, respond to lawful requests, or enforce our Terms & Conditions.

🤝 4. How We Share Your Information

We may share limited information with:

  • Shopify (our hosting and e-commerce platform provider).

  • Payment processors (for secure payments).

  • Delivery & logistics partners (to ship your orders).

  • Marketing and advertising partners (to personalize offers).

  • Legal authorities, when required by law.

We never sell or rent your personal data to third parties.

🌍 5. Relationship with Shopify

Our store operates on Shopify’s secure platform. Shopify may process your data (including analytics, cookies, and payment handling) to help operate our online store.
To understand how Shopify uses your information, visit the official Shopify Privacy Policy.

Depending on your region, you may exercise your privacy rights through the Shopify Privacy Portal.

🧒 6. Children’s Privacy

Rutba Fashion Abaya does not knowingly collect information from individuals under 18.
If you believe your child has provided us their data, please contact us at rutbafashionabaya@gmail.com and we will delete it promptly.

🔐 7. Data Security & Retention

We use industry-standard encryption and security measures to protect your information.
While no system is 100% secure, we take every reasonable step to safeguard your data.

We retain personal information only as long as necessary to:

  • Complete transactions or provide requested services,

  • Comply with legal or accounting requirements, or

  • Resolve disputes.

🌎 8. International Data Transfers

Your data may be processed and stored on secure servers located outside your country (including in the UAE, Canada, or the United States).
When transferring data internationally, we use recognized legal safeguards such as Standard Contractual Clauses to ensure your information remains protected.

⚙️ 9. Your Rights

Depending on where you live, you may have the right to:

  • Request access to the personal information we hold about you.

  • Request corrections or deletion of your data.

  • Opt out of targeted advertising or data sharing.

  • Request data portability or withdraw consent.

You can exercise these rights by emailing us at rutbafashionabaya@gmail.com or following the “unsubscribe” links in our emails.

If you use a browser with Global Privacy Control (GPC) enabled, we will automatically treat it as an opt-out request for targeted advertising on that device.

📧 10. Managing Communication Preferences

You may choose to stop receiving marketing emails anytime by clicking “unsubscribe” at the bottom of any email.
You will still receive transactional updates (order confirmations, delivery notices, etc.).

🗣️ 11. Complaints & Contact

If you have concerns about how we handle your data, please reach out to us:
📩 rutbafashionabaya@gmail.com
📍 Ajman, United Arab Emirates

We will respond promptly and, if required by law, help you escalate your concern to the relevant data protection authority.

🔄 12. Updates to This Privacy Policy

We may update this policy periodically to reflect changes in our practices or for legal reasons.
The updated version will always include the latest “Last Updated” date at the top.